Stop Chasing Keywords.
Start Building a System.
I design organic search systems that drive growth with clear priorities, defined stopping points, and measurable outcomes.
I design organic search systems that drive growth with clear priorities, defined stopping points, and measurable outcomes.
Work that decays faster than it compounds.
Before anything gets built, I define what needs to exist - what topics, in what order, and when to stop. Clear endpoints, not endless churn. Execution against a plan, not reaction to the algorithm.
Clear sequencing of what to build and in what order.
I tell you when you have enough. Not just what to make.
Google rankings and LLM citations in one view.
Work that builds on itself instead of churning.
Google is still where the traffic is. For most brands, traditional search is 10-100x the opportunity of LLMs. That's not changing on any timeline that matters to you.
The work that gets you visible in LLMs is the same work that's always driven SEO. Solid content, technical health, authority.
There's no secret "LLM SEO." There's just good SEO, executed against a system that doesn't decay. I track both so you can see it's working.
More opportunity in Google
than LLMs today
I design the system. You run it.
For companies with internal execution capacity. You get the architecture, your team builds against it.
I design it and run it.
I build the system and execute against it. Durability, not churn.
I've been publishing and monetizing web content since 2001, and leading digital marketing teams since 2007. After running SEO in-house at places like Opendoor, LendingTree, and Red Ventures, I know what the landscape looks like from your seat.
I co-founded Traffic Think Tank in 2017 and sold it to Semrush in 2023. Now I'm building personal projects and consulting with a small number of clients.
No content produced until the queue is designed.
SEO only goes as far as your brand supports. I'll be honest about your current ceiling.
I tell you when to stop, not just what to do.
If it can't survive the next platform shift, it doesn't ship.